Unit 3.1 - Budget Planner Overview

In the dynamic world of digital marketing, success hinges on an optimized budget. Meet the ASK BOSCO® Budget Planner – a powerful tool offering strategic insights for resource allocation.

The planner stands out for its flexibility, letting users tailor recommendations to their needs. This personalized approach allows businesses to make changes at their own pace.

The ASK BOSCO® Budget Planner is consistent, crafting plans with just 30 days of data. (New channels may have lower accuracy initially for first 14 days).

For optimal results when utilizing the ASK BOSCO® budget planner, we recommend the following:

• Make sure your targets are attainable.
• Have variability in your data - campaigns with small amounts of activity may not be able to be optimized.
• Run Non-Brand activity
• Run activity across multiple channels.

Check out the video below for a 3-minute walkthrough!

Knowledge Check