In this module we'll cover:
Navigating the ASK BOSCO® Interface
ASK BOSCO® aims to meet your marketing needs, this module will teach you where to go to achieve your goals.
In the following walkthrough, you will be introduced to the client navigation tab, account settings and where to find the 4 key modules:
- Summary
- Budget Planner
- Competitor Benchmarking
- Reporting
Summary Page
Once you have logged in to ASK BOSCO®, you will be redirected to the Summary page of your account.
The Summary page gives a high level view of headline metrics, callouts in your data and the current score for competitor benchmarking. It is likely to be used as a quick check on overall performance and is the first page you land on when entering ASK BOSCO®.
From anywhere in ASK BOSCO® you can see the Global menu at the top of your dashboard that allows you to navigate between the 4 key modules. This menu persists across all modules and interfaces across your dashboard.
Navigating Multiple Clients or Brands
If you have multiple client accounts or brands and would like to manage the settings of your accounts, you need to access the client navigation tab in the top right by clicking on the logo.
Here your client or brand list will populate the menu. You can scroll or use the search bar to find the one you want to view.
Clicking on that client or brand will select their dashboard and you will be redirected to the Summary page.
Clicking Manage Settings will navigate you to the Business Settings tab
Here you can change the following:
- Update your Basic account settings.
- Change your competitor set.
- Look at your channel settings.
- Connect any new platforms to the dashboard.
Reporting
The Reporting section of the navigation is the only section that has subcategories. When navigating to your reporting, a menu will appear that gives you the option to go to 6 different modules in our reporting suite:
- ASK BOSCO® AI Analyst
- Report Templates
- Report Builder
- All Reports
- My Reports
- Favourite Reports
In the following we show you how to visit how you can find your Website Performance - Overview report.
Budget Planner
Budget Planner is found by clicking the navigation at the top of the page.
Competitor Benchmarking
Competitor Benchmarking is found by clicking the navigation at the top of the page.
All of these areas of ASK BOSCO® will be covered in more detail later in the course.
Key ASK BOSCO® Terms
Report Templates
A collection of ready-to-use reports covering essential metrics for website performance. These templates help users get started quickly without the need to build reports from scratch.
Report Builder
A feature that allows users to create instant, accurate reports by connecting various data sources into a centralized dashboard. It offers customizable reports, AI-powered search functionality, and pre-built templates to streamline the reporting process.
ASK BOSCO® Index Score
A unique benchmarking tool that evaluates and scores your performance against competitors across four key areas: Paid Search, SEO, Other Digital Marketing, and Website Health. This helps users understand their market position and identify opportunities for improvement.
Competitor Benchmarking
Using the ASK BOSCO® Index Score, Competitor Benchmarking consolidates new and historical data to compare your performance against competitors' over time. It provides insights into various digital marketing aspects, helping users identify areas for improvement and stay ahead in the market.
Budget Planner
A feature that utilizes historical data and advanced machine learning to optimize cross-channel marketing budgets. Users can customize date ranges, select marketing channels, define key performance indicators (KPIs), and receive detailed recommendations to maximize online performance.
Data Integrations
ASK BOSCO® offers over 400 integrations with various marketing, analytics, and e-commerce platforms, allowing users to centralize their data. This ensures accurate, timely data and enhances productivity by eliminating the need to switch between multiple tools.
Scenario Planning
Using Budget Planner, by running multiple plans, enables users to compare different budget plans based on various factors. This helps in understanding potential outcomes and making informed decisions to achieve marketing goals.
AI Analyst
An AI-powered natural language search feature that allows users to ask questions or input key terms to instantly retrieve relevant business and data insights. This makes it easier to understand performance metrics and make data-driven decisions.
Knowledge Check
Previous - Unit 1.1 - Overview of ASK BOSCO®