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Unit 1.1 - Overview of ASK BOSCO® 

Welcome to the ASK BOSCO® Training

In this module we'll cover:
  1. What is ASK BOSCO®?
  2. Why ASK BOSCO®?
  3. Who is ASK BOSCO® for?
  4. Key Features of ASK BOSCO®
    1. Automated AI Reporting
    2. Budget Planner - AI Powered Forecasting
    3. Competitor Benchmarking
  5. Benefits of Using ASK BOSCO®
  6. Case Studies & Success Stories
  7. End of Module Task

What is ASK BOSCO®?

ASK BOSCO® is an AI-powered marketing platform.

It brings all your marketing and ecommerce data into one place to help you save time, improve performance, and make data-driven decisions.

The platform has three key features:

  1. AI Reporting Suite: Create automated reports using connected data from all your marketing and ecommerce channels. You can also customize reports and ask data questions using AI Analyst – a generative AI tool built into the platform. 
  2. AI Budget Planner: Use the AI budget planner to predict future performance and get recommendations on how to allocate your marketing spend for maximum return.
  3. Competitor Benchmarking: Track your online visibility against competitors using the ASK BOSCO® Index. See how your brand compares in your industry and spot areas for improvement.

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Why ASK BOSCO®?

ASK BOSCO® combines all your ecommerce and marketing data - both first-party and third-party - into a single source of truth.

This centralization helps you make smarter, faster decisions by reducing manual reporting and improving budget planning with AI.

By integrating data from multiple sources, ASK BOSCO® gives you a clear, unbiased view and answers the key question: "Where should I spend my next £/$ for the best return?"

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Who is ASK BOSCO® for?

ASK BOSCO® is perfect for:

  • Digital marketing agencies
  • Ecommerce retailers
  • Online brands

It’s ideal for any business looking to improve efficiencies around collecting and analyzing data, improve online performance, optimize media spend, benchmark against competitors, and turn data into actionable insights.

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Key Features of ASK BOSCO®

AI reporting suite: Save time with pre-built reports and customize your own as needed. Get instant insights by asking data questions with agentic AI.

 

This video provides a summary of the following features:

1) Connecting & Consolidating all your marketing, ecommerce and B2B databases into one place

2) Choosing from a library of pre-built reports

3) Customizing your own reports and reporting dashboard

4) Using the intuitive natural language AI search to answer questions about your connected data. 

AI Budget Planner: Accurate forecasting and media planning 

A full breakdown of how to use Budget Planner is covered in a later module.

In short, ASK BOSCO® uses your historical data and machine learning to recommend how to allocate your marketing budget across channels for the best return. You can customize by date and channel, run different scenarios, and get clear, data-driven recommendations.

The question Budget Planner answers is:

"Where should I allocate my budget in order to make more money online?"

In the example below, the black lines show your current spend across channels. ASK BOSCO® uses statistical modelling and machine learning to suggest adjustments to optimize your budget allocation.  In this example it's suggesting: 

  • Increase spend on Google Performance Max for better returns.
  • Reduce spend slightly on Google Shopping and Pinterest to improve ROI.
 
You can dig deeper into this information as the plan also includes our top campaign actions. This helps you identify campaign opportunities and maximize your online performance.
 
In later modules we will cover more in depth topics on Budget Planner. For now feel free to take a look around your account and familiarize yourself with the feature.
 

Competitor Benchmarking: Compare online performance against industry peers.

In this video you'll discover how to monitor your online performance against your competitors and gain valuable strategies to beat them.

Powered by the ASK BOSCO® Index, our proprietary scoring system benchmarks your online marketing visibility, giving you a competitive edge. How can the Competitor Benchmarking feature help you outperform your competition?

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This video highlighted how you can:

  • Monitor your digital performance and visibility against your competitors.
  • Review the impact of your Paid Search and SEO strategies.
  • Save money on benchmarking services by using one unified solution.
  • Utilize data-driven insights to optimize your digital channels and strategies.
This powerful tool is driven by the ASK  BOSCO® Index, our proprietary scoring system that benchmarks your online marketing visibility against your closest competitors.
We will cover a more detailed session on Competitor benchmarking later in the course. For now feel free to take a look around your account and familiarize yourself with Competitor Benchmarking.
 

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Benefits of Using ASK BOSCO®

  • Increased Efficiency: Automated reporting reduces manual workload.

  • Improved ROI: Accurate forecasting optimizes budget spend.

  • Better Competitor Insights: Benchmarking highlights areas for improvement.

  • Data-Driven Decisions: Real-time insights enable smarter marketing strategies.

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Success Stories

You can visit our website at askbosco.io to read about our success stories.

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Previous - Getting Started With ASK BOSCO® Training

Next - Unit 1.2 - Navigating ASK BOSCO® and Key Terms