This powerful tool provides data-driven insights into key digital marketing areas such as Paid Search, SEO, Other Marketing, and Website Health. By analyzing your ASK BOSCO® Index Score, you can identify where your business is excelling and where there’s room for improvement. More importantly, you can see how you stack up against competitors in your industry, helping you make informed strategic decisions.
In this training, we’ll cover:
What is the ASK BOSCO® Index?
The ASK BOSCO® Index is the competitive scoring system within the ASK BOSCO® Competitor Benchmarking feature that allows you to compare your online performance against industry standards and competitors within your sector.
The ASK BOSCO® index score is a measure of your online footprint and how effective you are with investment in organic and paid media channels. An ASK BOSCO® Index score of 400-600 indicates good performance compared to your competitors. Scores above 600 signify exceptional performance, while scores below 400 suggest room for improvement.
ASK BOSCO® Index Score
The ASK BOSCO® index evaluates your, and your competitors’, performance across four key categories:
- Paid Search – Your website’s traffic, value, market share, and onsite engagement from paid digital marketing efforts. This includes PPC, Shopping Ads, and Display Ads displayed on search engines including Google and Bing.
- SEO – Your website’s traffic, value, market share, and onsite engagement generated from organic digital marketing activities. This includes search engines such as Google and Bing.
- Other Digital Marketing – All non-paid and non-traditionally organic traffic sources, including email, direct, social media, and referrals. It looks at onsite engagement metrics and the volume of traffic from these sources to your website.
- Website Health – Your website’s overall health using Google Lighthouse. Including Accessibility, Google Best Practices, SEO Score, and Performance Score. Metrics such as site speed contribute to generating this score, ensuring a holistic assessment of your website’s performance.
Overall Score Metrics
To better understand your ASK BOSCO® Index Score, it’s broken down into specific Overall Score Metrics, which highlight where your strengths and weaknesses lie.
Your Score vs. Competitors
- Each metric is measured against top competitors in your industry.
- If a score is low in a specific area (e.g., Website Health), it signals an opportunity for improvement.
- If a competitor has a significantly higher score, you can analyze what they’re doing better and adjust your strategy accordingly.
Using Metrics to Improve Performance
- Focus on Paid Search improvements if your competitors are gaining more visibility through ads.
- Enhance your SEO strategy to rank higher in organic searches.
- Improve Website Health for better user experience and conversion rates.
- Strengthen Other Marketing efforts, such as social media and email campaigns.
By understanding Overall Score Metrics, you can prioritize efforts, allocate budgets wisely, and create targeted strategies to outperform competitors.
Knowledge Check
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Congratulations! You did it!
From everyone at ASK BOSCO®, well done!
You have now completed all 3 modules of our basic training!
You can revisit any of the training at any time and get in touch via team@askbosco.io if you have any questions or want to go on to do more advanced learning.