---
title: TikTok Data Connection
description: How to connect TikTok in ASK BOSCO & the TikTok model and data metrics available.
---
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# TikTok Data Connection
## How to connect TikTok in ASK BOSCO & the TikTok data metrics available:
**How to connect TikTok to ASK BOSCO®**
1. Go to the Connections tab and navigate to the Connector Library
2. Click Connect on the TikTok Ads tile
3. Log in with your TikTok for Business account and authorise ASK BOSCO® to access your ad data
4. Select the TikTok advertiser account/s to connect
5. Put the start of your Financial calendar in the Start date section
6. Hit ‘Connect’
7. Connection complete
#### **TikTok Ads data model and metrics available in ASK BOSCO®**
TikTok Ads performance by advertiser, campaign, ad group and ad, for each reporting day.
**Dimensions**
- **Date:** The reporting day, in the advertiser account’s own timezone.
- **Advertiser ID:** TikTok’s identifier for the advertiser account.
- **Advertiser Name:** The TikTok advertiser (account) name.
- **Advertiser Timezone:** The timezone the advertiser account reports in. Dates follow this timezone.
- **Advertiser Currency:** The advertiser account’s currency, for reference only. All costs and values are shown in your reporting currency.
- **Campaign ID:** TikTok’s identifier for the campaign.
- **Campaign Name:** The campaign name, after your naming rules are applied.
- **Campaign Objective:** The campaign’s objective.
- **Campaign Status:** Whether the campaign is active, paused and so on.
- **Ad Group ID:** TikTok’s identifier for the ad group.
- **Ad Group Name:** The ad group name.
- **Optimization Goal:** What the ad group is optimising for.
- **Optimization Event:** The conversion event the ad group is optimising for.
- **Ad ID:** TikTok’s identifier for the ad.
- **Ad Name:** The ad name.
- **Ad Format:** The ad format.
- **Is Spark Ad:** Shows whether the ad is a Spark Ad (a boosted organic post).
- **Call to Action:** The call-to-action button text.
- **Landing Page URL:** The landing page the ad sends people to.
- **Placement Type:** The placement setting.
**Metrics**
- **Cost:** Spend in your reporting currency, after your cost rules are applied.
- **Impressions:** The number of times your ads were shown.
- **Clicks:** Destination clicks.
- **Purchases:** Complete-payment events. This is the main conversion count.
- **Purchase Value:** Value of complete payments, in your reporting currency. This is the main revenue figure.
- **Optimization Event Conversions:** TikTok’s broad conversion count, where each ad group counts its own optimisation event. Because it mixes event types, use Purchases for conversions.
- **Click-through Conversions:** The click-through part of the broad conversion count.
- **View-through Conversions:** The view-through part of the broad conversion count.
- **Engaged View-through Conversions:** The engaged-view-through part of the broad conversion count.
- **Sales Leads:** Sales-lead events.
- **Registrations:** Registration (sign-up) events.
- **App Purchases:** App purchase events. Separate from Purchases.
- **App Purchase Value:** Value of app purchases, in your reporting currency.
- **TikTok Shop Purchases:** Purchases made in TikTok Shop.
- **TikTok Shop Value:** TikTok Shop purchase value, in your reporting currency.
- **App Add to Carts:** App add-to-cart events.
- **Page Views:** Page views.
- **App Installs:** App installs.
- **Likes:** Likes.
- **Comments:** Comments.
- **Shares:** Shares.
- **Follows:** New followers gained.
- **Profile Visits:** Profile visits.
- **Engagements:** Total engagements.
- **Engaged Views:** Engaged video views.
- **Engaged Views 15s:** 15-second engaged views.
- **Video Plays:** Video plays.
- **Video Watched 2s:** Plays watched for at least 2 seconds.
- **Video Watched 6s:** Plays watched for at least 6 seconds.
- **Video Views 25%:** The number of plays that reached 25% of the video.
- **Video Views 50%:** The number of plays that reached 50% of the video.
- **Video Views 75%:** The number of plays that reached 75% of the video.
- **Video Views 100%:** The number of plays that reached the end of the video.
- **Average Video Play:** Average watch time in seconds, based on the plays TikTok reported a duration for.
- **Result (ad-day only):** Results against the ad group’s optimisation goal, for one ad on one day.
- **Secondary Result (ad-day only):** Results against the secondary goal, for one ad on one day.
- **Average Video Play per User (ad-day only):** Average seconds played per viewer, for one ad on one day.
- **Cost per Total Sales Lead (ad-day only):** TikTok’s cost per total sales lead, for one ad on one day.
**Calculated metrics**
These are worked out from the totals for whatever you’re looking at, so they’re always accurate at campaign, ad group or account level.
- **CTR (Click-through Rate):** Clicks divided by Impressions.
- **CPC (Cost per Click):** Cost divided by Clicks.
- **CPM (Cost per Mille):** Cost per 1,000 Impressions.
- **Conversion Rate:** Purchases divided by Clicks. TikTok can credit a purchase to a view with no click, so this isn’t a pure click-to-purchase rate.
- **ROAS (Return on Ad Spend):** Purchase Value divided by Cost. Includes website purchases only, not app or TikTok Shop sales.
- **Cost per Purchase (CPA):** Cost divided by Purchases.
- **Cost per Lead (CPL):** Cost divided by Sales Leads.
**Good to know**
- **Purchases, App Purchases and TikTok Shop Purchases are separate events** and are never added together.
- **Ad-day only metrics** come from TikTok already calculated for each ad on each day, so they can’t be added up. They only show when you look at a single ad on a single day. For anything wider, such as cost per result by campaign, use Cost per Purchase instead.
- **Video Views 25% / 50% / 75% / 100%** are counts of plays, not percentages.
- **‘(not set)’ names** mean TikTok hasn’t supplied a name yet, usually because the account’s lists haven’t synced. The spend is real and is included in your totals.
- **Dates follow each advertiser account’s timezone**, not UTC.
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