Shopify Sales Metrics Available in ASK BOSCO®

Revenue Metrics

These metrics help you understand how much your store is generating and how revenue is structured.

• Sales
  Sales based on the Sale Type that enables you to switch between Gross, Net and Total.
• Gross Sales
  Total item revenue before discounts and returns.
• Net Sales
  Sales revenue after discounts and refunds have been applied.
• Total Sales
  Total spend of a customer (e.g. Net Sales + Taxes + Shipping).
• Applied Discounts
  Total value of discounts applied to orders.
• Discounts
  Amount discounted from sales revenue.

Returns and Refund Metrics

These metrics help you understand returns and their impact on revenue.

• Returns
  Total monetary value refunded to customers.
• Gross Returns
  Total value of returned items before discounts are applied, excluding taxes.
• Net Returns
  Value of returned items after refunded discounts are applied.
  
• Discounts Returned
  Total value of discounts refunded as part of returns.
• Taxes Returned
  Total tax amount refunded to customers.
• Shipping Returned
  Total shipping amount refunded to customers.

Order and Customer Metrics

These metrics focus on order volume and customer purchasing behaviour.

• Orders
  Number of unique orders placed.
• Discounted Orders
  Number of unique orders where one or more discounts were applied.
• AOV (Average Order Value)
  Average Order Value, calculated as AOV = Sales / Orders.
• Quantity Ordered
  Total number of items ordered, before refunds or returns.
• Quantity Returned
  Total number of individual items refunded or returned.
• Returned Quantity Rate
  Ratio of quantity returned to quantity sold.

Discount Metrics

These metrics provide insight into how discounts are applied and their impact.

• Discount Title
  The name of the discount as defined in Shopify at the time it was applied.
• Discount Type
  The structure of the discount (e.g. fixed amount off or percentage reduction).
• Discount Method
  How the discount was applied to the order (e.g. discount code or automatic rule).
• Discount Class
  Indicates what the discount applies to (order, product, or shipping).
• Discount Summary
  Plain-language description of the discount, including value and eligibility rules.

Profitability Metrics

These metrics help you understand how profitable your sales are.

• Gross Profit
  Gross sales minus cost of goods sold (COGS).
• Gross Margin
  Gross profit expressed as a percentage of gross sales.
• Cost of goods sold
  Cost of goods sold (COGS) associated with items sold.

Additional Revenue Components

These metrics provide further breakdown of total revenue.

• Shipping Charges
  Total shipping paid by customers.
• Taxes
  Total tax amount charged on orders.
• Sales Taxes
  Taxes applied to sales.
• Shipping Tax
  Taxes applied to shipping charges.
• Shipping Discount
  Amount discounted by shipping-specific promotions.
• Return Discount Tax
  Tax value of a discount no longer applied when products are returned.

Product and Order Detail Fields

These fields allow you to break down performance at a more granular level.

• Order ID
  Unique Shopify identifier for an order.
• Order Date
  The date the order was created in Shopify.
• Product ID
  Unique Shopify identifier for a product, shared across all variants.
• Product Title
  The product name as displayed to customers.
• Product Variant ID
  Unique Shopify identifier for a specific product variant.
• Product Variant Title
  The variant name (e.g. size or colour).
• Product Variant SKU
  The SKU assigned to the product variant.
• Product Variant Display Name
  Combined product and variant name.
• Product Vendor
  Vendor or brand assigned to the product.
• Product Type
  High-level category used for grouping and filtering.
• Product Description
  Text describing the product’s features and benefits.
• Product URL
  Link to the product page in the storefront.
• Product Image
  Primary image associated with the product.

Inventory Metrics

These metrics provide visibility into stock levels and inventory status.

• Available Quantity
  Quantity available for sale.
• On Hand Quantity
  Quantity physically in stock.
• Stock Quantity
  Total quantity across all inventory statuses.
• Stock Level
  Displays quantity based on selected stock status.
• Stock Status
  Controls which inventory status is displayed.
• Committed Quantity
  Quantity allocated to orders not yet fulfilled.
• Reserved Quantity
  Quantity reserved but not yet committed.
• Safety Stock Quantity
  Quantity reserved as safety stock.
• Incoming Quantity
  Quantity expected to arrive into inventory.
• Damaged Quantity
  Quantity marked as damaged.
• Quality Control Quantity
  Quantity held for inspection.
• Quantity Restocked
  Quantity returned to stock after processing.
• Restocked
  Indicates whether returned items have been restocked.
• Restock Rate
  Percentage of returned products that are restocked.

Returns and Attribution Fields

These fields help analyse when and why returns occur.

• Return Date
  The date the refund was processed.
• Return Attribution Date
  Controls whether returns are attributed to order date or return date.
• Return Reason
  The reason a product was returned.

Time and Filtering Fields

These fields control how data is grouped and filtered.

• Date Range
  Preset time period used for reporting.
• Date
  Date based on the Return Attribution Date.
• Is In Date Range
  Indicates whether the date falls within the selected range.
• Hour
  Hour of day when the order was created.
• KPI Chart Date Range
  Indicates whether the date is included in KPI charts.
• Period Type
  Indicates whether the date is part of the selected or comparison period.

Targets and Configuration

These fields allow you to track performance against goals.

• Sales Target
  Set a daily goal for sales.
• Daily Sales Target
  User-defined daily goal for sales.
• Set Daily Net Sales Target
  Set daily goal for net sales.
• Sales Type
  Controls whether metrics use Gross, Net, or Total Sales.

Operational Fields

These fields help with validation and system-level analysis.

• Is Test
  Indicates whether the order was placed using a Shopify test payment gateway.
• Transaction Type
  Categorises transactions (e.g. Sale, Return, Shipping, Adjustment).

Summary

The Shopify dataset in ASK BOSCO® provides a complete and flexible view of ecommerce performance, including:

• Revenue and sales performance
• Order behaviour and customer trends
• Discount usage and impact
• Profitability and cost analysis
• Product-level insights
• Inventory and stock tracking
• Returns and attribution analysis

By combining these metrics, you can build tailored reports, track performance against targets, and gain a deeper understanding of your Shopify store performance.

April 2026