---
title: Shopify Sales Metrics Available in ASK BOSCO®
description: A glossary of the Shopify sales metrics available in ASK BOSCO®, helping you understand your ecommerce performance report.
---
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# Shopify Sales Metrics Available in ASK BOSCO®
## ASK BOSCO® provides a comprehensive set of Shopify metrics to help you analyse sales performance, profitability, product behaviour, discounts, and inventory levels. These metrics allow you to build detailed reports, understand trends, and make informed decisions across your ecommerce performance.
Please note that while most metrics in ASK BOSCO® will align closely with what is shown in Shopify, some have been standardised or adjusted to ensure consistency and improve reporting clarity across the platform.
#### Revenue Metrics
These metrics help you understand how much your store is generating and how revenue is structured.
- **Sales**
Sales based on the Sale Type that enables you to switch between Gross, Net and Total.
- **Gross Sales**
Total item revenue before discounts and returns.
- **Net Sales**
Sales revenue after discounts and refunds have been applied.
- **Total Sales**
Total spend of a customer (e.g. Net Sales + Taxes + Shipping).
- **Total Sales (Returning)**
Total customer refund — net returns plus taxes returned and shipping refunded.
- **Applied Discounts**
Total value of discounts applied to orders.
- **Discounts**
Amount discounted from sales revenue.
---
#### Returns and Refund Metrics
These metrics help you understand returns and their impact on revenue.
- **Returns**
Total monetary value refunded to customers.
- **Gross Returns**
Total value of returned items before discounts are applied, excluding taxes.
- **Net Returns**
Value of returned items after refunded discounts are applied.
- **Discounts Returned**
Total value of discounts refunded as part of returns.
- **Taxes Returned**
Total tax amount refunded to customers.
- **Shipping Returned**
Total shipping amount refunded to customers.
---
#### Order and Customer Metrics
These metrics focus on order volume and customer purchasing behaviour.
- **Orders**
Number of unique orders placed.
- **Discounted Orders**
Number of unique orders where one or more discounts were applied.
- **AOV (Average Order Value)**
Average Order Value, calculated as AOV = Sales / Orders.
- **Quantity Ordered**
Total number of items ordered, before refunds or returns.
- **Quantity Returned**
Total number of individual items refunded or returned.
- **Returned Quantity Rate**
Ratio of quantity returned to quantity sold.
---
#### Discount Metrics
These metrics provide insight into how discounts are applied and their impact.
- **Discount Title**
The name of the discount as defined in Shopify at the time it was applied.
- **Discount Type**
The structure of the discount (e.g. fixed amount off or percentage reduction).
- **Discount Method**
How the discount was applied to the order (e.g. discount code or automatic rule).
- **Discount Class**
Indicates what the discount applies to (order, product, or shipping).
- **Discount Summary**
Plain-language description of the discount, including value and eligibility rules.
---
#### Profitability Metrics
These metrics help you understand how profitable your sales are.
- **Gross Profit**
Gross sales minus cost of goods sold (COGS).
- **Gross Margin**
Gross profit expressed as a percentage of gross sales.
- **Cost of goods sold**
Cost of goods sold (COGS) associated with items sold.
---
#### Additional Revenue Components
These metrics provide further breakdown of total revenue.
- **Shipping Charges**
Total shipping paid by customers.
- **Taxes**
Total tax amount charged on orders.
- **Sales Taxes**
Taxes applied to sales.
- **Shipping Tax**
Taxes applied to shipping charges.
- **Shipping Discount**
Amount discounted by shipping-specific promotions.
- **Return Discount Tax**
Tax value of a discount no longer applied when products are returned.
---
#### Product and Order Detail Fields
These fields allow you to break down performance at a more granular level.
- **Order ID**
Unique Shopify identifier for an order.
- **Order Date**
The date the order was created in Shopify.
- **Product ID**
Unique Shopify identifier for a product, shared across all variants.
- **Product Title**
The product name as displayed to customers.
- **Product Variant ID**
Unique Shopify identifier for a specific product variant.
- **Product Variant Title**
The variant name (e.g. size or colour).
- **Product Variant SKU**
The SKU assigned to the product variant.
- **Product Variant Display Name**
Combined product and variant name.
- **Product Vendor**
Vendor or brand assigned to the product.
- **Product Type**
High-level category used for grouping and filtering.
- **Product Description**
Text describing the product’s features and benefits.
- **Product URL**
Link to the product page in the storefront.
- **Product Image**
Primary image associated with the product.
---
#### Inventory Metrics
These metrics provide visibility into stock levels and inventory status.
- **Available Quantity**
Quantity available for sale.
- **On Hand Quantity**
Quantity physically in stock.
- **Stock Quantity**
Total quantity across all inventory statuses.
- **Stock Level**
Displays quantity based on selected stock status.
- **Stock Status**
Controls which inventory status is displayed.
- **Committed Quantity**
Quantity allocated to orders not yet fulfilled.
- **Reserved Quantity**
Quantity reserved but not yet committed.
- **Safety Stock Quantity**
Quantity reserved as safety stock.
- **Incoming Quantity**
Quantity expected to arrive into inventory.
- **Damaged Quantity**
Quantity marked as damaged.
- **Quality Control Quantity**
Quantity held for inspection.
- **Quantity Restocked**
Quantity returned to stock after processing.
- **Restocked**
Indicates whether returned items have been restocked.
- **Restock Rate**
Percentage of returned products that are restocked.
---
#### Returns and Attribution Fields
These fields help analyse when and why returns occur.
- **Return Date**
The date the refund was processed.
- **Return Attribution Date**
Controls whether returns are attributed to order date or return date.
- **Return Reason**
The reason a product was returned.
---
#### Time and Filtering Fields
These fields control how data is grouped and filtered.
- **Date Range**
Preset time period used for reporting.
- **Date**
Date based on the Return Attribution Date.
- **Is In Date Range**
Indicates whether the date falls within the selected range.
- **Hour**
Hour of day when the order was created.
- **KPI Chart Date Range**
Indicates whether the date is included in KPI charts.
- **Period Type**
Indicates whether the date is part of the selected or comparison period.
---
#### Targets and Configuration
These fields allow you to track performance against goals.
- **Sales Target**
Set a daily goal for sales.
- **Daily Sales Target**
User-defined daily goal for sales.
- **Set Daily Net Sales Target**
Set daily goal for net sales.
- **Sales Type**
Controls whether metrics use Gross, Net, or Total Sales.
---
#### Operational Fields
These fields help with validation and system-level analysis.
- **Is Test**
Indicates whether the order was placed using a Shopify test payment gateway.
- **Transaction Type**
Categorises transactions (e.g. Sale, Return, Shipping, Adjustment).
---
#### Summary
The Shopify dataset in ASK BOSCO® provides a complete and flexible view of ecommerce performance, including:
- Revenue and sales performance
- Order behaviour and customer trends
- Discount usage and impact
- Profitability and cost analysis
- Product-level insights
- Inventory and stock tracking
- Returns and attribution analysis
By combining these metrics, you can build tailored reports, track performance against targets, and gain a deeper understanding of your Shopify store performance.
This article was created by Grace. If you have any questions or need a hand, feel free to reach out to us at [**team@askbosco.io**](mailto:team@askbosco.io)[mailto:team@askbosco.io](mailto:team@askbosco.io)
April 2026
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