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Pinterest Data Connection

How to connect Pinterest in ASK BOSCO & the Pinterest data metrics available:

 

How to connect:

  1. Go to the Connections tab and navigate to the Connector Library
  2. Click Connect on the Pinterest Ads tile
  3. Log in with your Pinterest account and authorise ASK BOSCO® to access your ad data
  4. Select the Pinterest ad account/s to connect
  5. Put the start of your Financial calendar in the Start date section
  6. Hit 'Connect'
  7. Connection complete

Pinterest Ads data model and metrics available in ASK BOSCO®

Your Pinterest data comes in two models:

  • Pinterest Ads: Ad Group covers all your Pinterest spend, including catalogue sales (shopping) campaigns. Use it for total spend, checkouts, revenue and ROAS.
  • Pinterest Ads: Ad covers non-catalogue campaigns only, at ad level. Use it for creative questions, such as which ads, Pins or formats perform best. Catalogue sales campaigns don't have ads in Pinterest's reporting, so they aren't included here.

Pinterest Ads: Ad Group model

Dimensions

  • Date: The reporting day.
  • Ad Account ID: Pinterest's identifier for the ad account.
  • Campaign ID: Pinterest's identifier for the campaign.
  • Campaign Name: The campaign name, after your naming rules are applied.
  • Campaign Status: The campaign's status, or REMOVED.
  • Campaign Objective: The campaign objective, for example WEB_CONVERSION, AWARENESS or CATALOG_SALES.
  • Ad Group ID: Pinterest's identifier for the ad group.
  • Ad Group Name: The ad group name.
  • Is Catalogue Sales: Shows whether the campaign is a catalogue sales (shopping) campaign.
  • Ad Group Status: The ad group's status, or REMOVED.
  • Billable Event: What the ad group is billed on.
  • Bid Strategy: The bid strategy.
  • Optimization Goal: The optimisation goal.
  • Placement: The placement group, such as browse or search.
  • Attribution Window: The attribution window a checkout is counted under, for example 7-day click or 7-day view.
  • Is Default Window: Shows whether the window is Pinterest's default (30-day click, 1-day view).

Metrics

  • Cost: Spend in your reporting currency, after your cost rules are applied.
  • Impressions: Paid impressions.
  • Earned Impressions: Impressions on saved copies of a promoted Pin. Not billed.
  • Pin Clicks: Paid Pin clicks.
  • Earned Pin Clicks: Pin clicks on saved copies of a promoted Pin. Not billed.
  • Outbound Clicks: Paid clicks through to your website.
  • Earned Outbound Clicks: Outbound clicks on saved copies of a promoted Pin. Not billed.
  • Engagements: Paid engagements.
  • Earned Engagements: Engagements on saved copies of a promoted Pin. Not billed.
  • Checkouts: Checkouts for the selected attribution window, including click-through and view-through checkouts.
  • Checkout Value: Value of checkouts for the selected attribution window, in your reporting currency.
  • Click-through Checkouts: The click-through part of Checkouts.
  • View-through Checkouts: The view-through part of Checkouts.

Pinterest Ads: Ad model

Dimensions

  • Date: The reporting day.
  • Ad Account ID: Pinterest's identifier for the ad account.
  • Campaign ID: Pinterest's identifier for the campaign.
  • Campaign Name: The campaign name, after your naming rules are applied.
  • Campaign Status: The campaign's status, or REMOVED.
  • Campaign Objective: The campaign objective, for example WEB_CONVERSION or AWARENESS.
  • Ad Group ID: Pinterest's identifier for the ad group.
  • Ad Group Name: The ad group name.
  • Ad ID: Pinterest's identifier for the ad.
  • Ad Name: The ad name.
  • Pin ID: The identifier of the promoted Pin.
  • Creative Type: The ad format, for example REGULAR, VIDEO or CAROUSEL.
  • Ad Status: The ad's status, or REMOVED.
  • Review Status: Pinterest's review status for the ad.
  • Attribution Window: The attribution window a checkout is counted under, for example 7-day click or 7-day view.
  • Is Default Window: Shows whether the window is Pinterest's default (30-day click, 1-day view).

Metrics

  • Non-catalogue Cost: Spend on non-catalogue campaigns in your reporting currency, after your cost rules are applied.
  • Impressions: Paid impressions.
  • Earned Impressions: Impressions on saved copies of a promoted Pin. Not billed.
  • Pin Clicks: Paid Pin clicks.
  • Earned Pin Clicks: Pin clicks on saved copies of a promoted Pin. Not billed.
  • Outbound Clicks: Paid clicks through to your website.
  • Earned Outbound Clicks: Outbound clicks on saved copies of a promoted Pin. Not billed.
  • Engagements: Paid engagements.
  • Earned Engagements: Engagements on saved copies of a promoted Pin. Not billed.
  • Non-catalogue Checkouts: Checkouts from non-catalogue campaigns for the selected attribution window, including click-through and view-through checkouts.
  • Non-catalogue Checkout Value: Value of non-catalogue checkouts for the selected attribution window, in your reporting currency.
  • Non-catalogue Click-through Checkouts: The click-through part of Non-catalogue Checkouts.
  • Non-catalogue View-through Checkouts: The view-through part of Non-catalogue Checkouts.

Calculated metrics

These are worked out from the totals for whatever you're looking at, so they're always accurate at campaign, ad group or ad level. In the Ad model, they use the Non-catalogue cost and checkout metrics.

  • CTR (Click-through Rate): Pin Clicks divided by Impressions.
  • CPC (Cost per Click): Cost divided by Pin Clicks.
  • CPM (Cost per Mille): Cost per 1,000 Impressions.
  • Conversion Rate: Click-through Checkouts divided by all Pin Clicks (paid plus earned).
  • ROAS (Return on Ad Spend): Checkout Value divided by Cost. Use the Ad Group model for your overall Pinterest ROAS; the Ad model gives ROAS by ad, Pin or creative type.
  • Cost per Checkout (CPA): Cost divided by Checkouts.

Good to know

  • Checkouts depend on the attribution window. Each window is a different way of counting the same checkouts, so look at one window at a time and never add windows together. By default, ASK BOSCO® uses Pinterest's own default (30-day click, 1-day view).
  • Recent checkouts are still coming in. Checkouts are dated on the day of the ad interaction, so the last 30 days keep growing. For recent periods, ASK BOSCO® uses the purchase-date window, which dates checkouts on the day they happened.
  • Cost, impressions, clicks and engagements don't change with the attribution window.
  • View-through Checkouts are already included in Checkouts, so don't add them on top.
  • Paid vs earned: Impressions, clicks and engagements are paid only. Earned figures come from people saving and sharing your promoted Pins and aren't billed. Pinterest's own totals are paid plus earned.
  • 'Removed campaign', 'Removed ad group' and 'Removed ad' names are items Pinterest no longer lists. Their spend and checkouts are real and are included in your totals.