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Microsoft Ads Data Connection

How to connect Microsoft Ads in ASK BOSCO & the Microsoft data metrics available:

How to connect:

  1. Go to the Connections tab and navigate to the Connector Library
  2. Click Connect on the Microsoft Ad tile
  3. You will be redirected to Microsoft Sign in page
  4. Log in to the Microsoft account that has access to the Ad account/s you want to connect
  5. Follow the 2FA instructions Microsoft provide
  6. Pick the ad account/s you want to connect 
  7. Connection complete

Microsoft Ads  data model and metrics available in ASK BOSCO®

Microsoft Ads: Ad Group model

  • Ad Group Name: The name of the ad group within a campaign.
  • Brand / Non Brand: Shows whether this relates to the brand's own name ("Brand") or not ("Non-brand"). If this hasn't been set up yet, it will show as "Uncategorised".
  • Conversions: The number of conversions attributed to the ad group.
  • Conversion Value: The total monetary value of conversions attributed to the ad group.
  • Impressions: The number of times ads in the ad group were shown.
  • Clicks: The number of clicks on ads in the ad group.
  • Cost: The total amount spent on the ad group.
  • Assists: The number of conversions to which this ad group contributed without being the last click.
  • Device: The device type the ad was shown on.
  • Network: The ad distribution network the ad was shown on.
  • Conversion Action: The name of the specific conversion goal being tracked.
  • Conversion Action Type: The category of how the conversion goal is tracked.
  • Ad Group Status: The status set by the advertiser — active, paused, or removed.
  • Ad Group Type: The type of ad group, indicating the channel and ad format.
  • Campaign Name: The name of the Microsoft Ads campaign the ad group belongs to.
  • Campaign Type: The type of the parent campaign.
  • Date: The calendar date of the reported metrics.

Microsoft Ads: Campaign model

  • Campaign Name: The name of the Microsoft Ads campaign.
  • Brand / Non Brand: Shows whether this relates to the brand's own name ("Brand") or not ("Non-brand"). If this hasn't been set up yet, it will show as "Uncategorised".
  • Impressions: The number of times ads in the campaign were shown.
  • Clicks: The number of clicks on ads in the campaign.
  • Cost: The total amount spent on the campaign.
  • Assists: The number of conversions to which this campaign contributed without being the last click.
  • Phone Calls: The number of phone calls attributed to the campaign.
  • Network: The ad distribution network the ad was shown on.
  • Conversion Action: The name of the specific conversion goal being tracked.
  • Conversion Action Type: The category of how the conversion goal is tracked.
  • Campaign Status: The status set by the advertiser — active, paused, or removed.
  • Campaign Type: The type of campaign, indicating the channel.
  • Campaign Sub Type: The campaign sub-type, if any.
  • Date: The calendar date of the reported metrics.
  • Conversions: The number of conversions attributed to the campaign.
  • Conversion Value: The total monetary value of conversions attributed to the campaign.