Microsoft Ads Data Connection

How to connect:

• Go to the Connections tab
• Click Connect on the Microsoft Ad tile
• Pick the account/s you want to connect 
• Hit 'Connect'
• Connection complete

Microsoft Ads  data model and metrics available in ASK BOSCO®

Microsoft Ads: Ad Group model

• Ad Group Name: The name of the ad group within a campaign.
• Brand / Non Brand: Shows whether this relates to the brand's own name ("Brand") or not ("Non-brand"). If this hasn't been set up yet, it will show as "Uncategorised".
• Conversions: The number of conversions attributed to the ad group.
• Conversion Value: The total monetary value of conversions attributed to the ad group.
• Impressions: The number of times ads in the ad group were shown.
• Clicks: The number of clicks on ads in the ad group.
• Cost: The total amount spent on the ad group.
• Assists: The number of conversions to which this ad group contributed without being the last click.
• Device: The device type the ad was shown on.
• Network: The ad distribution network the ad was shown on.
• Conversion Action: The name of the specific conversion goal being tracked.
• Conversion Action Type: The category of how the conversion goal is tracked.
• Ad Group Status: The status set by the advertiser — active, paused, or removed.
• Ad Group Type: The type of ad group, indicating the channel and ad format.
• Campaign Name: The name of the Microsoft Ads campaign the ad group belongs to.
• Campaign Type: The type of the parent campaign.
• Date: The calendar date of the reported metrics.

Microsoft Ads: Campaign model

• Campaign Name: The name of the Microsoft Ads campaign.
• Brand / Non Brand: Shows whether this relates to the brand's own name ("Brand") or not ("Non-brand"). If this hasn't been set up yet, it will show as "Uncategorised".
• Impressions: The number of times ads in the campaign were shown.
• Clicks: The number of clicks on ads in the campaign.
• Cost: The total amount spent on the campaign.
• Assists: The number of conversions to which this campaign contributed without being the last click.
• Phone Calls: The number of phone calls attributed to the campaign.
• Network: The ad distribution network the ad was shown on.
• Conversion Action: The name of the specific conversion goal being tracked.
• Conversion Action Type: The category of how the conversion goal is tracked.
• Campaign Status: The status set by the advertiser — active, paused, or removed.
• Campaign Type: The type of campaign, indicating the channel.
• Campaign Sub Type: The campaign sub-type, if any.
• Date: The calendar date of the reported metrics.
• Conversions: The number of conversions attributed to the campaign.
• Conversion Value: The total monetary value of conversions attributed to the campaign.