LinkedIn Organic Data Connection

How to connect:

1. Go to the Connections tab and navigate to the Connector Library
2. Click Connect on the LinkedIn Organic tile
3. Log in with your LinkedIn account and authorise ASK BOSCO® to access your ad data
4. Select the LinkedIn page/s to connect
5. Hit 'Connect'
6. Connection complete

Note - If you have already authorised your LinkedIn login on the "LinkedIn Ads" tile, you won't need to do it again for this connector.

LinkedIn Ads data model and metrics available in ASK BOSCO®

Your LinkedIn organic data comes in three models:

• LinkedIn Organic: Page covers daily performance for your LinkedIn Page, including post impressions, engagement, follower growth and Page views. Use it for trends over time and overall Page performance.
• LinkedIn Organic: Posts covers each post's performance since it was published. Use it for content questions, such as which posts, topics or content types perform best.
• LinkedIn Organic: Demographics covers who follows and views your Page, broken down by seniority, industry, job function, company size, country, market area and employee status. Use it for audience questions.

LinkedIn Organic: Page model

Dimensions

• Date: The reporting day, in UTC.
• Organization ID: LinkedIn's identifier for the Page.
• Page Name: The LinkedIn Page's name.
• Page Vanity Name: The Page's vanity name, as in linkedin.com/company/<vanity_name>.
• Section: The Page section viewed, for example Overview, About, People, Jobs, Life, Insights or Products.
• Section Group: Groups Jobs and Life together as Careers. All other sections keep their own name.

Metrics

• Impressions: Impressions of the Page's posts.
• Clicks: Clicks on the Page's posts.
• Likes: Likes (reactions) on the Page's posts.
• Comments: Comments on the Page's posts.
• Shares: Reposts of the Page's posts.
• Organic Follower Gains: Net followers gained organically.
• Paid Follower Gains: Net followers gained from sponsored content.
• Followers: Followers at the end of the last day in the period.
• Page Views: Page views across all devices.

LinkedIn Organic: Posts model

Dimensions

• Published At: When the post was published, in UTC. Posts are reported under this date.
• Organization ID: LinkedIn's identifier for the Page that posted.
• Page Name: The name of the LinkedIn Page that posted.
• Post URN: LinkedIn's identifier for the post, in the format urn:li:share:<id> or urn:li:ugcPost:<id>.
• Content Type: The kind of content attached, for example image, multi_image, video, document, reference or text.
• Post Text: The post's text.
• Article URL: The URL of the attached article. Empty when the post has none.
• Article Title: The title of the attached article. Empty when the post has none.

Metrics

• Lifetime Reach: Unique members reached by the post since it was published, as of the latest pull.
• Impressions: Impressions of the post since it was published.
• Clicks: Clicks on the post since it was published.
• Likes: Likes (reactions) on the post since it was published.
• Comments: Comments on the post since it was published.
• Shares: Reposts of the post since it was published.

LinkedIn Organic: Demographics model

Dimensions

• Organization ID: LinkedIn's identifier for the Page.
• Page Name: The LinkedIn Page's name.
• Breakdown: The type of breakdown: Seniority, Industry, Function, Company size, Country, Market Area or Employee status.
• Demographic Value: The value within the breakdown, for example Senior, Software Development, United Kingdom, 11-50 or Employee.

Metrics

• Followers: All-time followers with this value, as of the latest pull.
• Organic Followers: All-time organic followers with this value, as of the latest pull.
• Paid Followers: All-time followers from sponsored content with this value, as of the latest pull.
• All-time Page Views: All-time Page views by members with this value, as of the latest pull.