LinkedIn Ads Data Connection

How to connect:

1. Go to the Connections tab and navigate to the Connector Library
2. Click Connect on the LinkedIn Ads tile
3. Log in with your LinkedIn account and authorise ASK BOSCO® to access your ad data
4. Select the LinkedIn Ad account/s to connect
5. Hit 'Connect'
6. Connection complete

Note - If you have already authorised your LinkedIn login on the "LinkedIn Organic" tile, you won't need to do it again for this connector.

LinkedIn Ads data model and metrics available in ASK BOSCO®

LinkedIn Ads data model and metrics available in ASK BOSCO®

LinkedIn Ads covers performance by ad account, campaign, ad set and ad, per day. Use it for spend, conversions, leads, engagement and creative performance.

LinkedIn Ads model

Dimensions: 

• Date: The reporting day, in UTC.
• Ad Account ID: LinkedIn’s identifier for the ad account.
• Ad Account Name: The ad account name.
• Ad Account Status: The ad account’s status.
• Campaign ID: LinkedIn’s identifier for the campaign (called a campaign group in LinkedIn’s API).
• Campaign Name: The campaign name.
• Campaign Status: The campaign’s status.
• Ad Set ID: LinkedIn’s identifier for the ad set (called a campaign in LinkedIn’s API).
• Ad Set Name: The ad set name.
• Ad Set Status: The ad set’s status.
• Objective: The ad set’s objective.
• Ad Set Type: The ad set type.
• Ad Format: The ad format, set at ad set level.
• Cost Type: How LinkedIn charges the ad set.
• Brand / Non-Brand: Whether the ad set is classed as brand or non-brand.
• Ad ID: LinkedIn’s identifier for the ad (creative).
• Ad Name: The ad name.
• Ad Status: The ad’s status.
• Ad Content Type: LinkedIn’s content type for the ad.

Metrics:

• Cost: Spend in your reporting currency.
• Impressions: Times the ad was shown.
• Clicks: Landing page clicks.
• LinkedIn Clicks: LinkedIn’s own click count, including social actions.
• Conversions: Website conversions after a click or a view.
• Click Conversions: The click-through part of Conversions.
• View Conversions: The view-through part of Conversions (a view of the ad with no click).
• Total Conversion Value: Value of the conversions, in your reporting currency.
• Leads: Lead Gen Form submissions.
• Reactions: Reactions on the ad.
• Comments: Comments on the ad.
• Shares: Reposts of the ad.
• Page Follows: Page follows from the ad.
• Total Engagement: Every interaction with the ad, as LinkedIn counts it.
• Video Plays: Times the video started playing.
• Video Views: Video plays of at least 2 seconds, or a click on the call to action.
• Video Views at 25%: Plays that reached 25% of the video.
• Video Views at 50%: Plays that reached 50% of the video.
• Video Views at 75%: Plays that reached 75% of the video.
• Video Completions: Plays that reached the end of the video.
• Document Views at 25%: Times people reached 25% of a document ad.
• Document Views at 50%: Times people reached 50% of a document ad.
• Document Views at 75%: Times people reached 75% of a document ad.
• Document Completions: Times people reached the end of a document ad.