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Klaviyo Data Connection

How to connect Klaviyo in ASK BOSCO & the Klaviyo data metrics available:

How to connect:

  • Go to the Connections tab
  • Click Connect on the Klaviyo tile
  • Paste your private Klaviyo API key 
  • Hit 'Connect'
  • Connection complete

Klaviyo data model and metrics available in ASK BOSCO®

Klaviyo Flows model

  • Date: The specific day for which data is reported.
  • Delivery Rate: Percentage of sent messages successfully delivered.
  • Bounce Rate: Percentage of sent messages that bounced.
  • Bounced Or Failed Rate: Percentage of sent messages that bounced or failed to deliver.
  • Failed Rate: Percentage of sent messages that failed to deliver.
  • Open Rate: Percentage of delivered messages opened by a unique recipient.
  • Click Rate: Percentage of delivered messages clicked by a unique recipient.
  • Click To Open Rate: Percentage of openers who also clicked.
  • Conversion Rate: Percentage of delivered messages that resulted in a conversion.
  • Unsubscribe Rate: Percentage of delivered messages that resulted in an unsubscribe.
  • Spam Complaint Rate: Percentage of delivered messages marked as spam.
  • Average Order Value: Average revenue per conversion event.
  • Revenue Per Recipient Value: Average revenue generated per recipient.
  • Bounced Or Failed Quantity: Total messages that either bounced or failed to send.
  • Created At: Timestamp when the flow was created.
  • Flow ID: Klaviyo flow ID.
  • Is Archived: Whether the flow is archived.
  • Flow Name: Flow name.
  • Status: Flow status (e.g. live, draft, manual).
  • Trigger Type: What triggers the flow (e.g. added_to_list, metric).
  • Flow Updated At: Timestamp when the flow was last updated.
  • Metric Id: Klaviyo metric ID.
  • Metric Name: Metric name (e.g. Placed Order, Opened Email).
  • Service: Service that owns the metric (e.g. klaviyo, shopify).
  • Metric Updated At: Timestamp when the metric was last updated.
  • Bounced Quantity: Number of bounced messages.
  • Clicks Quantity: Total number of clicks.
  • Clicks Unique Quantity: Number of unique recipients who clicked.
  • Conversion Uniques Quantity: Number of unique recipients who converted.
  • Conversion Value: Total revenue attributed to conversions.
  • Conversions Quantity: Number of conversion events attributed to this flow send.
  • Delivered Quantity: Number of messages delivered.
  • Failed Quantity: Number of failed sends.
  • Flow Message Id: Klaviyo flow message ID.
  • Opens Quantity: Total number of opens.
  • Opens Unique Quantity: Number of unique recipients who opened.
  • Recipients Quantity: Number of recipients.
  • Send Channel: Send channel (email or sms).
  • Spam Complaints Quantity: Number of spam complaints.
  • Unsubscribe Uniques Quantity: Number of unique recipients who unsubscribed.
  • Unsubscribes Quantity: Number of unsubscribes.
  • Revenue Per Delivered Value: Revenue generated per delivered message, in reporting currency.
  • Revenue Per Click Value: Revenue generated per unique click, in reporting currency.
  • Revenue Per Open Value: Revenue generated per unique open, in reporting currency.
  • Funnel Drop-off Delivered To Opened Rate: Share of delivered messages that were not opened.
  • Funnel Drop-off Opened To Clicked Rate: Share of opens that didn't result in a click.
  • Funnel Drop-off Clicked To Converted Rate: Share of clicks that didn't result in a conversion.
  • Net Subscriber Impact Quantity: Net audience change after a send — delivered minus unsubscribes.
  • List Quality Score: Composite list health score combining bounce and spam rates; closer to 1 is better.