Google Ads Data Connection

How to connect:

• Click Connect on the Google Ads tile
• Choose the account/s you want to connect 
• Connection complete

Google Ads data model and metrics available in ASK BOSCO®

Google Ads: Ad Group model

• Ad Group Name: The name of the ad group within a campaign.
• Brand / Non Brand: Shows whether this relates to the brand's own name ("Brand") or not ("Non-brand"). If this hasn't been set up yet, it will show as "Uncategorised".
• Impressions: The number of times ads in the ad group were shown.
• Clicks: The number of clicks on ads in the ad group.
• Cost: The total amount spent on the ad group.
• Video Views: The number of times video ads were viewed.
• Interaction: The number of primary actions taken on the ad, depending on the ad format.
• Target ROAS: The target return on ad spend set in the bid strategy.
• Engagements: The number of ad engagements beyond standard clicks.
• Device: The device type the ad was shown on.
• Conversion Action: The name of the specific conversion action being tracked.
• Conversion Action Type: The category of how the conversion is tracked.
• Ad Group Primary Status: Google's overall health and delivery status for the ad group.
• Ad Group Status: The status set by the advertiser — enabled, paused, or removed.
• Ad Group Type: The type of ad group, indicating the channel and ad format.
  
  

Google Ads: Campaign model

• Campaign Name: The name of the Google Ads campaign the ad group belongs to.
• Date: The calendar date of the reported metrics.
• Conversions: The number of conversions attributed to the ad group.
• Conversion Value: The total monetary value of conversions attributed to the ad group.
• View Through Conversions Quantity: The number of conversions where the user saw the ad but did not click before converting.
• Campaign Name: The name of the Google Ads campaign.
• Brand / Non Brand: Shows whether this relates to the brand's own name ("Brand") or not ("Non-brand"). If this hasn't been set up yet, it will show as "Uncategorised".
• Impressions: The number of times ads in the campaign were shown.
• Clicks: The number of clicks on ads in the campaign.
• Cost: The total amount spent on the campaign.
• Video Views: The number of times video ads were viewed.
• Interaction: The number of primary actions taken on the ad, depending on the ad format.
• Engagements: The number of ad engagements beyond standard clicks.
• Device: The device type the ad was shown on.
• Conversion Action: The name of the specific conversion action being tracked.
• Conversion Action Type: The category of how the conversion is tracked.
• Campaign Primary Status: Google's overall health and delivery status for the campaign.
• Campaign Status: The status set by the advertiser — enabled, paused, or removed.
• Advertising Channel Type: The high-level channel type of the campaign.
• Date: The calendar date of the reported metrics.
• Conversions: The number of conversions attributed to the campaign.
• Conversion Value: The total monetary value of conversions attributed to the campaign.
• View Through Conversions: The number of conversions where the user saw the ad but did not click before converting.
• Target ROAS: The target return on ad spend configured on the campaign's bid strategy.