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Google Ads Data Connection

How to connect Google Ads in ASK BOSCO & the Google Ads data metrics available:

How to connect:

  1. Go to the Connections tab and navigate to the Connector Library
  2. Click Connect on the Google Ads tile
  3. You will be redirected to Google Sign in page
  4. Log in to the Google account that has access to the ad account/s you want to connect
  5. Approve ASK BOSCO access to the account
  6. Choose the account/s you want to connect 
  7. Connection complete
 

 

Google Ads data model and metrics available in ASK BOSCO®

Google Ads: Ad Group model

  • Ad Group Name: The name of the ad group within a campaign.
  • Brand / Non Brand: Shows whether this relates to the brand's own name ("Brand") or not ("Non-brand"). If this hasn't been set up yet, it will show as "Uncategorised".
  • Impressions: The number of times ads in the ad group were shown.
  • Clicks: The number of clicks on ads in the ad group.
  • Cost: The total amount spent on the ad group.
  • Video Views: The number of times video ads were viewed.
  • Interaction: The number of primary actions taken on the ad, depending on the ad format.
  • Target ROAS: The target return on ad spend set in the bid strategy.
  • Engagements: The number of ad engagements beyond standard clicks.
  • Device: The device type the ad was shown on.
  • Conversion Action: The name of the specific conversion action being tracked.
  • Conversion Action Type: The category of how the conversion is tracked.
  • Ad Group Primary Status: Google's overall health and delivery status for the ad group.
  • Ad Group Status: The status set by the advertiser — enabled, paused, or removed.
  • Ad Group Type: The type of ad group, indicating the channel and ad format.

Google Ads: Campaign model

  • Campaign Name: The name of the Google Ads campaign the ad group belongs to.
  • Date: The calendar date of the reported metrics.
  • Conversions: The number of conversions attributed to the ad group.
  • Conversion Value: The total monetary value of conversions attributed to the ad group.
  • View Through Conversions Quantity: The number of conversions where the user saw the ad but did not click before converting.
  • Campaign Name: The name of the Google Ads campaign.
  • Brand / Non Brand: Shows whether this relates to the brand's own name ("Brand") or not ("Non-brand"). If this hasn't been set up yet, it will show as "Uncategorised".
  • Impressions: The number of times ads in the campaign were shown.
  • Clicks: The number of clicks on ads in the campaign.
  • Cost: The total amount spent on the campaign.
  • Video Views: The number of times video ads were viewed.
  • Interaction: The number of primary actions taken on the ad, depending on the ad format.
  • Engagements: The number of ad engagements beyond standard clicks.
  • Device: The device type the ad was shown on.
  • Conversion Action: The name of the specific conversion action being tracked.
  • Conversion Action Type: The category of how the conversion is tracked.
  • Campaign Primary Status: Google's overall health and delivery status for the campaign.
  • Campaign Status: The status set by the advertiser — enabled, paused, or removed.
  • Advertising Channel Type: The high-level channel type of the campaign.
  • Date: The calendar date of the reported metrics.
  • Conversions: The number of conversions attributed to the campaign.
  • Conversion Value: The total monetary value of conversions attributed to the campaign.
  • View Through Conversions: The number of conversions where the user saw the ad but did not click before converting.
  • Target ROAS: The target return on ad spend configured on the campaign's bid strategy.