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Aug 2026 Product Release

What's new in ASK BOSCO®?

Improved feature:  Brand and non-brand paid ads classification

Summary: You can now tag your paid campaigns as brand or non-brand, and define your own brand keywords for SEO – so brand and non-brand performance stop getting blended together. Once set up, this feeds through to your dashboards and AI Analyst, so you can ask things like "What's my non-brand ROAS this month?" and get an accurate answer straight away.

How to set up: 
Go to Settings → Brand classification in the ASK BOSCO® web app or Shopify app. A guided wizard walks you through it:

  1. Welcome — a quick explainer of what brand classification does.
  2. Paid campaigns — your campaigns appear grouped by channel. Toggle each one to Brand or Non-brand. Search, filter by status (All, Unclassified, Brand, Non-brand), and bulk-tag anything still unclassified.
  3. SEO keywords — type or paste your brand terms, individually or as a comma/semicolon-separated list. They show as removable tags.
  4. Review — check the full summary of campaign classifications and keywords before you save.

Improved feature: Shopify app homepage

Summary: Your Shopify app homepage now shows marketing and ecommerce data together in one place – including channel mix, new vs. returning customer performance, and ROAS by channel – instead of Shopify data alone. Suggested AI Analyst prompts are also now shown on the homepage, so you can start asking questions straight away.

More information: https://apps.shopify.com/ask-bosco

New connector: AWIN data connector

Summary: You can now connect your ahrefs account to bring SEO/visibility performance into ASK BOSCO®. 

More information: https://info.askbosco.io/knowledge/ahrefs-data-connection