---
title: ASK BOSCO® Glossary
description: A glossary of key terms used across ASK BOSCO®, helping you understand digital marketing reporting and dashboard terminology.
---
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# ASK BOSCO® Glossary
## ASK BOSCO® uses some platform-specific terminology. Here's a helpful guide:
**AI Analyst**
ASK BOSCO®’s smart assistant that answers questions using your data, helping you find insights quickly without needing technical skills.
**Answer**
A saved result from a search, presented as a visualisation such as a table, chart, or graph.
**Authentication**
The process of verifying a user's login credentials to access ASK BOSCO®.
**Budget Planner**
Lets you model different marketing spend scenarios to see how budget changes may impact results.
**Competitor Benchmarking**
Compares your performance against selected competitors using metrics like traffic share and ad spend.
**Dashboard**
A collection of saved Answers (charts, tables, visualisations) arranged into a dashboard-style view for easy monitoring and sharing.
**Dataset**
A structured collection of related data, typically organised in tables. Each column represents a variable (e.g., campaign name, clicks), and each row contains a record.
**Filter**
A condition applied to narrow down results — for example, filtering by date range, platform, or campaign type.
**Formula**
A custom expression or calculation applied to your data — often used for metrics like revenue per click or cost per conversion.
**Group Aggregation**
Allows you to summarise a metric based on a specific attribute (e.g., total sales by region). Also referred to as a pinned or level-based measure.
**Impression**
In ASK BOSCO®, an impression occurs when a user interacts with the platform — such as entering a search or loading a dashboard.
**Index Score**
A single score that summarises marketing performance, used to compare competitors.
**Model**
The underlying structure of your data — formed by linking data sources (e.g., ad spend, revenue) so they can be used together in reporting.
**Search**
The act of querying your data in ASK BOSCO®, similar to how you’d use a search engine — but designed for business data insights.
**Token**
The individual components entered into the search bar — including column names, metrics, or formulas.
**User**
An individual with access to ASK BOSCO®. Users must be authenticated to log in.
**Visualization**
A graphical representation of data — including bar charts, tables, pie charts, and more. Often created from Answers.
This article was created by Grace. If you have any questions or need a hand, feel free to reach out to us at [**team@askbosco.io**](mailto:team@askbosco.io)[mailto:team@askbosco.io](mailto:team@askbosco.io)
July 2026
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