Who's the leading brand post Black Friday 2021?

BOSCO Black Friday Follow Up 5

What is the BOSCO™ Index?

The BOSCO Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels.

The index is computed 0 – 1000, with 600 being the average score for brands and retailers.

BOSCO™ is built on data from trusted third party domains, collected from previous digital interactions. BOSCO™ isn’t dependent on your marketing budget, but whether you’re reaching your online potential in paid and organic search. 

We ranked 30 leading e-commerce retailers for the months of November to December - pre and post Black Friday sales. Find out who's topped the table and who's fallen from poll position.